Mobile advertising is exploding and is going to hit $3 billion by 2012
A Comscore study revealed that 25% of mobile phone users participate in at least one (and up to 10) SMS (text) marketing program monthly. With Advertising Spending increasing, it gives analysts a good indicator of where an industry is headed. Given this rising estimate, it is quite clear that the Mobile segment is going to be highly significant.
Mobile Coupons are growing rapidly.
In the next two years Juniper Research predicts that approximately three billion mobile coupons will be issued to phones. Consumers are increasingly looking for offers and coupons in this down economy. Mobile coupons, via texting, are convenient, easy to access and redeem. They have become the latest ‘hot’ killer app, providing businesses with more reasons to consider a mobile presence. Bar coded mobile coupons, another new trend, are now becoming a significant practice amongst bigger businesses.
All kinds of businesses – Big & Small are embracing mobile.
Big brands have made mobile a serious part of their marketing spend in 2010. In the last two years, fast food joints like Wendy’s, Burger King, Subway and others have launched texting programs, mobile sites, and iPhone apps that enable a consumer to order food for pick-up.
Big retailers such as Wal-Mart, Best Buy, Sears, J.C. Penney, and Target have built mobile sites and iPhone apps in the last year. These applications have allowed consumers to order products, read reviews & provide other services to their clients.